Communication Strategy

Communication Strategy

Developing communication strategies

The words we write can’t exist in a vacuum. Even the most beautifully written corporate communication becomes meaningless without a strategic context. We develop communication strategies designed to meet your communication objectives. We do this after a process of discovering what you want to achieve, and most importantly, why.

Answering these questions will help us to reflect the best of your brand on every piece of business communication you create. The result is coherent, consistent and effective messaging that have a lasting impact on your most relevant audience.

With over 20 years’ experience in business-to-business (B2B) communications, Top Copy Communications co-owner Hilary Alexander is a skilled communications strategist, providing insights into effective business communications and shaping creative ideas to help businesses communicate most effectively with their audiences.

Communication audits

Many businesses find it a challenge to communicate effectively, with unclear messaging, badly written content and inconsistent branding. We bring the benefit of an objective eye to your business. We identify your strengths and weaknesses, and offer solutions to  improve, streamline and enhance your business communications.

  • Conducting a comparative analysis to analyze what works, what doesn’t, why and how you can improve
  • Developing consistent key messages that effectively encapsulate why you do what you do, how you do it and what you do
  • Proof-reading, editing, updating and improving existing content
  • Originating new content and providing guidance to help you maintain high standards of business communication in the future
  • Preparing content plans, style guides and templates to help you become more systematic and consistent in your communication content and standards

If you need to take your business communications to the next level, get in touch.