Many businesses find it a challenge to communicate effectively, with unclear messaging, badly written content and haphazard branding. We bring the benefit of an objective eye to your business, identifying your communications strengths and weaknesses, and finding ways to improve, streamline and enhance your business communications.
This process can include:
- Conducting a comparative analysis of all your business communication collateral, to ensure consistency in look, feel and messaging
- Conducting a competitor communication analysis
- Analysing what works, what doesn’t work, why and how you can improve
- Researching the most appropriate tools you can use to reach your desired audience
- Developing consistent key messages that effectively encapsulate why you do what you do, how you do it and what you do
- Proof-reading and editing existing content
- Originating new content and providing guidance to help you maintain high standards of business communication in the future
- Preparing content plans to help you become more systematic in your communications, particularly when you need to communicate regularly with your target audience, but the pressures of your day job prevent you from doing so
- Developing copy style guides designed to ensure your whole team knows how to communicate to consistent standards
- Creating templates to help make your communication processes more efficient, streamlined and consistent.