Blog

Is your business ready for the future?

I recently visited Melbourne, indulging in the magic of Melbourne Design Week. I'll tell more about that soon, but in the meantime, here's an insight into one of the events I attended.  Creative agency MoWorks hosted an event titled How to Use Design to Get Businesses Future Ready and I wrote a short piece about it, which I've reproduced here. Enjoy.…
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My best friend is a thesaurus: plain English 101

Find new ways to write in plain English As writers, editors and content creators, words are our stock in trade. Much of what we do, from writing an annual report for a financial institution, to writing a brochure for a property development company, requires us to find new ways to say the same thing. It…
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Utilising, leveraging and other copywriting taboos

In our last blog, we explained how the key to effective business writing lies in overcoming the fear of writing itself. We’ve found that there is something about the process of converting thoughts to keystrokes that strikes fear into people’s hearts. Suddenly, conveying the simplest message becomes mission impossible. The fastest route around this problem…
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Keep your copywriting costs down, maintain excellent quality

How do you ensure excellent quality copywriting while keeping your costs down? Since we established the Top Copy Communications base in Cape Town, we have built a strong local reputation for creating compelling content for all media, from 140-character tweets to 36-page annual reports; large websites and strategic multi-platform campaigns; and many others. You'll find a…
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